AFAs Will Grow as Firms Increase Gen AI Usage, New Survey Finds
“When we first saw AFAs hit the market, it was totally client-driven. With this new shift, it could be law firm-driven, because their profitability is at stake,” said Barnes & Thornburg’s Cassie Vertovec, one of the authors of the study.
CEO of Speaker Media and Marketing, is the "Secret Weapon of Personal Injury Lawyers and Trial Attorneys" throughout the United States. Specializing as a marketing consultant to lawyers, with a primary focus on content marketing, social media, online video and mobile marketing strategies.
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